Opening Weekend, Lasting Legacy: Why This Rifle Season Is the Best Time to Plan for the Future of Your Land

Hello, World!

By Jordan M. Lutz, Consulting Forester — Medford, Wisconsin

For many of us in Wisconsin, the opening weekend of rifle season is more than a hunt — it’s a reunion. Trucks in the driveway. Kids bouncing with excitement. Grandkids wearing blaze orange that’s a little too big. The smell of coffee on the woodstove. The same stand you’ve been climbing into for thirty years.

And at some point this weekend, you’ll watch a young hunter look out over your woods — your land — and you’ll realize something:
Someday, they’re going to inherit this place. And the decisions you make today will shape their future here.

This is where legacy begins.

Deer Season Reveals the Truth About Our Woods

Rifle season has a way of showing us what’s really happening out there:

• That oak ridge that isn’t regenerating like it used to

• The tag alder swamp that’s slowly choking out movement

• The pockets of great bedding that hold deer year after year

• The spots you wish were producing, but just aren’t

• The areas where logging should’ve happened 20 years ago… or 10 years from now

Every landowner sees it. And most say the same thing:

“Someday I need to get someone out here to look at this.”

Opening weekend is the perfect reminder:
Someday is now.
Because grandkids don’t stay small, and neither do trees.

Stewardship Isn’t Just About This Season — It’s About the Next Generation

A lot of the men Jordan works with have the same story:

“My dad taught me to hunt here…
and I want my grandkids to grow up with the same memories.”

But land changes.
Deer patterns change.
Forest health changes.
The way logging is done today is nothing like it was in the 80s or 90s.

Your kids and grandkids will inherit not the land you hunted,
but the land you leave behind.

That’s why more families are beginning to say:

“This land matters too much to guess.”

Meet Jordan — A Wisconsin Forester Who Understands Family Land

Jordan grew up on a dairy farm in Amherst Junction — the kind of upbringing where you learn early that land is a gift, not a commodity. You manage it because God gave it, and you leave it better because your children deserve that.

Today, he helps landowners across Northern Wisconsin:

• Improve deer habitat

• Design responsible timber harvests

• Protect future regeneration

• Increase property value

• Create bedding, browse, and quality cover

• Plan for long-term hunting success

• Enroll in MFL when it benefits families

• Prepare woodlands to be passed down

Jordan’s approach is simple:

Your land. Your goals. Your family legacy.
His job is to help you steward it wisely.

If This Weekend Makes You Think About the Future… Listen to It

When the grandkids run through the cabin, or when your son or daughter climbs into the tree stand you once sat in as a teenager…

That’s the moment stewardship becomes real.

That’s when land transforms from “property” to “inheritance.”

And that’s exactly the right time to take the next step.

Whether you’re thinking about:

• A timber sale in the next 2–5 years

• Regenerating oak and maple

• Creating bedding for bigger bucks

• Improving deer movement

• A long-term forest management plan

• Passing land on to the next generation

A professional assessment now can set up decades of success later.

Hunting Season Is Short — but Your Legacy Doesn’t Have to Be

The deer woods look different this weekend — not because the trees changed, but because the people in them changed. Kids grow. Grandkids grow faster. And opening weekend has a way of making us look ahead.

This is the best time of year to walk the land, talk about dreams, and make a plan.

If you’ve been thinking about a timber sale, habitat improvement, or just wanting to know what your woods need to thrive for the next 30 years…

Jordan would be honored to walk the property with you.

Because rifle season may come once a year —
but a well-stewarded woodland lasts a lifetime.

Ready to Talk About Your Land’s Future?

Schedule a no-pressure walk-through with Jordan.

👉 Call or Text: (715) 498-3141
👉 Email: jordan@lutzforestry.com
👉 Located in: Medford, Wisconsin — serving Taylor, Marathon, Clark, Price, Lincoln & surrounding counties