Professional Forestry Services for Wisconsin Landowners

Timber sales, forest management, MFL plans, and deer-focused habitat strategies are built for long-term woodland health and maximum land value.


Request a Consultation

Expert Forestry Guidance Backed by 10+ Years of Wisconsin Field Experience

Jordan M. Lutz is a Certified Forester (SAF) and Certified MFL Plan Writer serving private landowners across Wisconsin. From timber sales to forest health assessments and whitetail-focused habitat planning, Jordan helps landowners make informed, sustainable decisions rooted in current science, market conditions, and decades of regional expertise.

Consulting forester Jordan Lutz standing in a Wisconsin forest next to big buck

Growing Value with Land Stewardship

Growing Value with Land Stewardship

Comprehensive Forestry Services

Habitat Improvement Recommendations

Provide recommendations for habitat and timber stand improvement to enhance the health, diversity, and sustainability of a forest ecosystem.

Forest Health Assessment

A forest health assessment is an evaluation of the condition of a forest or stand of trees to identify any potential problems or issues that may be affecting the health of the trees or the overall forest ecosystem. A forest health assessment is typically conducted by a professional forester, who is trained to evaluate the health and well-being of forests and to identify and address any potential threats to their sustainability.

Timber Sale Design Tailored Toward Deer

Timber sales will improve your timber quality, forest health, and productivity. In addition, timber sale design and layout play a large role in wildlife habitat improvements, how game traverses a property, where they will forage, spend most of their time, and ultimately improve your hunting if done correctly. 

Forest Management and Managed Forest Law Plans

A forest management plan is a document that outlines the goals, strategies, and actions for managing a forested area. The plan includes information on the forest's current condition, the resources it provides, the potential threats to its health, and the actions that will be taken to sustain and improve the forest over time.

Timber Appraisal

A timber appraisal is an assessment of the value of a forest or stand of trees based on the size, quality, and species of the trees and the potential products that can be derived from them. Timber appraisals are often conducted for a variety of purposes, including the sale or purchase of forestland, the management of forests for multiple uses, and the assessment of damages to timber resources.

Timber Sale Administration

Timber sale administration may include Identifying and evaluating potential timber sale areas: A forester will assess the forested land to determine which trees are suitable for harvest and the potential impact on the ecosystem.

Trail through Wisconsin woods

Manage Your Land With Confidence

Whether your goals include habitat improvement, income from timber, long-term forest health, or passing your land on to the next generation, Jordan builds a plan that fits your property.

Request a Consultation

Meet Jordan M. Lutz, CF — Consulting Forester

Pillars:

  • 10+ years managing public & private forestlands

  • Certified Forester (SAF)

  • Certified MFL Plan Writer

  • Forest Operations Manager at Forest Carbon Works

  • Experience overseeing 18,000 acres of county forests

Read Full Bio

FAQ

  • A: A consulting forester helps you translate your goals — growing big bucks, creating family-hunting legacy ground, ensuring timber value and forest health — into a clear plan. That might include timber appraisal, designing a harvest or habitat improvement, writing your forestry or MFL (Managed Forest Law) plan, and monitoring the project when it’s implemented.

  • A: Because forest conditions and deer habitat don’t wait. The decisions you make today (harvest timing, regeneration, bedding cover, mast tree retention) determine what your heirs will inherit. Bringing a professional on board now means you build a legacy, not just leave a “packet of land.”

  • A: Yes — for lands in Wisconsin, if you want the tax incentives under MFL, you’ll need a certified plan writer and a compliant management plan. The Wisconsin DNR outlines exactly what’s required: application packet, signed plan, cutting notice, etc. Wisconsin DNR J. Lutz can prepare your plan or update existing ones, and help you fulfill those requirements — then you can focus on the enjoyment and legacy of the land.

  • A: Costs vary depending on acreage, complexity (e.g., if your goal includes deer habitat, timber sale design, oak regeneration, etc.). Time-wise: an initial property walk & inventory can happen in a few weeks; a full plan including habitat and timber considerations might be a few months from start to delivery. The payoff: healthier woods, better hunting, greater value, and multi-generation readiness.

  • A: Not necessarily. Habitat improvement is absolutely one of the services. We can design logging or thinning specifically to benefit deer — e.g., create bedding areas, open browse patches, protect mast trees — without going full-scale harvest. The goal is aligning your land management with your family and hunting goals.

  • A: The DNR recommends checking references, education, experience, fee structure, insurance, and ensuring the forester listens to your goals, not just what the harvest market wants. Wisconsin DNR+1 With J. Lutz, you’re working with someone who grew up on a Wisconsin farm, understands family land values, and specifically helps landowners build legacy through habitat, timber and management.

  • A: Implementation is key. That means monitoring regeneration, tracking habitat improvements, making sure boundaries hold, checking that logging went to spec, and setting you up for the next phase (whether that’s another harvest, habitat next step, or preparing the next generation to take over). Think of it less as a one-and-done, and more as building decades of stewardship.

  • A: Yes. J. Lutz serves landowners across central-northern Wisconsin including those counties and surrounding areas. Whether you have 40 acres or 500 acres, the plan and service are tailored to your land and your legacy.

  • A: Reach out for a walk-through of your property. We’ll meet, talk about your goals (hunting, timber, family legacy), evaluate the land, and I’ll give you a clear recommendation of next steps and costs. No hidden fees, no pressure.

SERVICE AREA MAP

SERVICE AREA MAP

Proudly Serving Landowners Across Wisconsin

Taylor, Marathon, Portage. Waupaca. Price, Clark, Lincoln, Oneida, Langlade, Rusk, Sawyer, Eau Claire, Northwoods

Call or Text Jordan

Ready to Improve Your Forest?